MIS ASSIGNMENT 2

Describe some RFID applications that might pose a threat to privacy. What information does RFID enable them to track?

The first has to do with the inconspicuous nature of RFID technology. The smallest RFID tags are paper-thin and have a height and width of a fraction of a millimeter. RFID readers can be smaller than a dime. Unlike bar-code technology, line-of-sight is not required for tags to be read. Given these characteristics, consumers may not always know they are carrying RFID tags or that someone else is reading information from the tags

A second challenge involves the fact that an RFID tag can identify an item uniquely. A bar code, in contrast, identifies an item as a particular type of product but doesn’t distinguish it from identical products on the store shelf. This means that when a customer walks out of a store with a pair of RFID-tagged shoes, the tag (if not removed or disabled) could forever identify those shoes as being a particular brand from a particular store purchased for a particular price.

The third challenge has to do with RFID enabling specific customer profiling, since businesses can use RFID tags to link customers to the items that they buy or place in their shopping cart. This could allow businesses to target customers with custom advertisements as they walk through a store. You and your items could also be tracked after you’ve bought them, as you carry your shopping bag into another section of a department store or to a different store owned by the same conglomerate (for instance, if you leave The Gap and go to Old Navy).
RFID applications can be divided into four categories:

1. Electronic article survey system which is used in retail stores to sense the absence of a certain product. It also provides specifics such as color, date of purchase, expiry and price.

2. Portable data capture systems enable the system to be used in different settings.

3. Network systems are readers fixed in one position and connected to IS where as the transponders are positioned on people of items.

4. Positioning systems are used for vehicles.These applications are a threat to privacy because they can track different kinds of information, such as recording the start and end timings, passports, toll booths, product tracking, shipping freight and logistics, animal identification, human implants, and libraries.

How do these applications threaten personal privacy? How serious is the threat?

The applications pose a serious threat to personal privacy because a device can be as small as pencil lead and often, RFID tags remain functional even after the product is taken home, which leaves chances of surveillance and poses a threat to privacy. The personal information becomes vulnerable. Organizations can easily gain information regarding your specific tastes and preferences. RFID tags on car are a sign of where you’ve been.

Also, RFID on consumer loyalty cards can track movement as well. However the threat of loss of privacy is not that serious because of a variety of reason.

1. The information that consumers fear will be leaked into the open is already available. The loss of privacy exists without RFID.
2. Issues of privacy are being addressed.

Should these RFID applications be deployed? Why and why not? Justify your answer?

Determining the cost of deploying and maintaining a radio frequency identification (RFID) application is not a trivial matter, as the magnitude of your investment will depend on several factors that may or may not influence the cost of other components within the system.
The RFID application's "system" consists of both the RFID network itself (hardware, software, tags, etc.) and everything that needs to accommodate the RFID network: personnel, IT infrastructure, business processes, and the facilities in which the application will be installed.
Because there are so many system variables that in turn vary according to industry, it's difficult to provide a definitive cost breakdown for implementing an RFID solution. Therefore, the purpose of this article is to make you aware of the major variables that should be considered when assessing the total cost of ownership (TCO) of your RFID application:
RFID Hardware, Middleware, and Software
RFID hardware includes devices such as antennas, hand-held RFID readers, fixed RFID readers, mobile RFID readers, RFID portals, and RFID printers. RFID middleware facilitates the flow of data from where it is captured (the reader) to where it will be stored and analyzed (the database and related software). As you might infer from the assortment of readers alone, the type of hardware that you choose will depend not only on your budget, but also your business processes. Will you be placing large RFID portals at your dock doors, or would you prefer the mobility and flexibility offered by portable readers? You also need to consider the costs of the middleware and software that will communicate with the hardware. Rarely can the interface and software be used out-of-the-box; they will likely require customization to your particular application, and you may need to hire programmers to accomplish this if you lack in-house expertise.

A quick search online for RFID hardware components will prove that there's no shortage of vendors eager to sell you their RFID wares. Before you make a purchase, however, be sure that the hardware, software, and middleware are all compatible and that you have thoroughly investigated the impact that this new equipment will have on your existing IT infrastructure. In addition, choosing the appropriate hardware often depends on the physical environment where the RFID system will be installed. Therefore, your (or your consultant's) understanding of the physics behind RFID will be instrumental in properly deploying your RFID application.
In terms of cost, RFID equipment is usually a one-time investment. Recurring costs associated with the equipment may be incurred, though. These include licensing, upgrades, and maintenance costs.

RFID Tags
The cost of RFID tags varies greatly depending on the type of tag and the volume purchased. Passive RFID tags, which draw power from the reader in order to transmit data, are much less expensive than active RFID tags, which have an on-board power supply (e.g., a battery). As with most items that you may purchase in bulk, you can usually negotiate volume pricing for your RFID tags. To realize a cost of about five cents per tag, however, you may be required to purchase several million tags.
Another factor to consider when evaluating the cost of RFID tags, or chips, is whether or not you plan to recycle them, which in turn depends on the application. Some applications in the automotive industry, for example, do not warrant the recycling of tags because they contain critical information that must remain "attached" to the vehicles at all times (e.g., vehicle identification numbers, or VINs). On the surface, recycling RFID tags may appear to be a money-saving activity, but that is not always the case. Additional time, and thus personnel, may be required to process the tags, and the personnel will need to be trained in order to prevent damage to the tags from improper handling. Lastly, tag recycling is better suited to business operations that are housed in one facility, as opposed to those that span multiple geographic regions.

Business Processes
Inevitably, the implementation of an RFID system will have some impact on your business processes. While improving efficiency is a strong motivator for many companies to adopt this promising technology, it's important to note that RFID may be initially disruptive to business processes. It takes time to put the system into place, work out the bugs, and then adapt your existing business processes to accommodate the RFID application. For example, you may need to adjust the speed of a particular conveyor belt, or perhaps the rate at which your delivery trucks are loaded. Many procedures that you have previously optimized may need to be re-optimized once the RFID system is in place. Needless to say, this process may require an investment in time and/or additional personnel.
In the long run, however, any initial disruption to your business may be worth it because simple asset management solutions based on barcode technology will become obsolete as RFID mandates become more prevalent.

Services
By this point, you have probably realized that implementing an RFID solution is not a do-it-yourself project and that you may need to enlist the help of experienced professionals. RFID experts can make sure that your RFID readers, antennas, and controllers are connected and set up properly. This process may involve modifying your network architecture and/or building appropriate portals and structures to which the readers will be mounted. Once all of that is in place, the next step is to fine-tune the hardware setup to optimize its performance. Finally, thorough testing of this small-scale system should be done before the application is deployed on a production scale.
Training and Education

During your cost-benefit analysis, don't overlook the training/education variable. While RFID consultants can ensure that your application is properly constructed and deployed, it's a good idea to build a team of in-house experts who will have the responsibility of maintaining the system and training new and existing employees on how to use it. If and when you decide to use RFID in your business, you may want to pre-select a few such people, who can then participate in the installation and testing phases.
Maintenance

Maintaining an RFID application usually contributes the most to its total cost of ownership. This is largely due to the recurring overhead of RFID tags (even if they're recycled) and the need for spare readers, antennas, controllers, etc. to keep on hand in the event of a hardware failure. Additional expenses may include technical support from product vendors, bug fixing, and optimization of your IT infrastructure.

RFID applications should only be deployed where the long run benefits are greater then the costs. In the case of tags on consumer products, the chances of theft are reduced exponentially, along with improvement in the inventory system. RFID tags on cars help deter crime. Tags on prescription drugs eliminate the chances of counterfeit drugs infesting the market. RFID tags on people such as employees help in access and prisoners can be tracked easily as well. The applications also perform better because the issues of privacy have been addressed, for e.g. security can be increased and the tags can be de activated. Consumers can also be informed about the products that have tags.

Bosingwa: Drog is a happy man

Chelsea's Portuguese defender Jose Bosingwa thinks the Blues will enjoy a successful end to the current season.
Guus Hiddink's side remain in the hunt for Premier League, Champions League and FA Cup glory and are desperate to avoid ending a second consecutive campaign empty-handed.
Bosingwa is confident Chelsea will get their hands on at least one piece of silverware this term, with the Portuguese full-back believing the club have found form at just the right time.
"After recent results, the spirit in the squad has risen and we are playing much better," he told the Portuguese media.
"The mentality of the squad has changed and that is partially due to the arrival of Hiddink.
"We now use a different system and have improved as an attacking force.
"The return of (Didier) Drogba to top form is also crucial for us. I think he is very happy at the moment and that is positive for us. He is one of the best strikers in Europe and his quality is unquestionable."
Bosingwa admits the club's disappointing start to the season under former boss Luiz Felipe Scolari affected team morale, but is confident Hiddink can bring the good times back to Stamford Bridge.
"Although it was sad, what happened under Scolari, that is all in the past now," he added.
"Our only interest now is to play well for Hiddink and to do our best in all competitions.
"A club like Chelsea is built to compete at the latter stages of competitions like the Champions League."

Essien's return to first-team duty has, thus far, been greater in terms of impact than any chelsea fan could have predicted. The impressive Ghana international has displayed all the battling midfield qualities that attracted punditry acclaim prior to his sustaining the injury that has dogged his whole season.
If it were not for Essien, the outcome of the Blues' hosting of Manchester City in the press-dubbed 'Clash of the Cash' may have been different, as it was only his first-half goal that separated the two sides.
He possesses a direct style, a willingness to get forward, and an unrivalled box-to-box play that places heavy emphasis on energy.
It is these attributes that team-mate Joe Cole feels Chelsea have sorely missed, and the flair midfielder is quoted by the Daily Mail as saying, "Essien would have made a difference.
"What we've missed is that little bit of pace in the midfield this year. Any team would miss him because he's our engine room," he concluded.
Joe Cole is himself currently sidelined after suffering a similar injury to the one that kept Essien at bay until March. Cole is not expected to be back until the start of next season

Latest: Guus hiddink

Chelsea coach Guus Hiddink believes the squad's adaptability could hold the key to success on three fronts this season.
Chelsea remain unbeaten since the Dutch coach agreed to take charge of the squad and they have reached the quarter-finals of the Champions League and semi-finals of the FA Cup.

The Blues are also chasing Manchester United at the top of the Barclays Premier League. Hiddink's side cut United's lead to four points with a 1-0 success over Manchester City on Sunday but the Red Devils still have a game in hand.
However, following four straight league wins and victories over Coventry in the FA Cup and Juventus in the Champions League, Hiddink has been boosted by the squad's versatility as they prepare for two tricky away games at Tottenham and Newcastle.

"I've seen what each of my players can do," said Hiddink. "I knew some things about them before I arrived and now, from working with these players every day, I know much more about them.

"This is a squad that can challenge on all fronts until the end and that's what we are aiming to do. In Coventry we played with three forwards - one striker and two wingers - and against Juventus we started with two strikers.
"In both games we scored twice and controlled them in spells. It shows me that this team can adapt to different ways of playing and we have the squad to change in this way if the situation needs it.

"We have also demonstrated an attitude to recover from setbacks. We came back twice against Juventus to win the tie on aggregate.

"With two more away games against Tottenham and Newcastle, it is not the easiest run of games for us and we'll need to be at our best but we have shown that we can be versatile, both in our approach and in our systems of play."
Meanwhile, captain John Terry has underlined the task facing the Blues if they are to stand any chance of catching Manchester United.

United need to slip up for Chelsea to have a realistic opportunity of winning the title and Terry is adamant that to get anywhere near that target, the Blues cannot afford any more mistakes of their own.
"We still haven't achieved anything this season," said Terry. "In the league we simply can't slip up. We've started a run with the new gaffer but it is only a start. We have to turn it into one of those unstoppable Chelsea runs and, if we do, who knows what we might go on to achieve."

Former Chelsea winger Pat Nevin believes it is possible for Hiddink's side to catch United especially with defender Ricardo Carvalho and midfielder Michael Essien fit once again.

Both started in the 1-0 win over Manchester City with Essien's first-half goal - his second in as many games - earning Chelsea another vital three points the day after Manchester United had been mauled 4-1 by Liverpool at Old Trafford.
"Bringing the league trophy back to the Bridge is still a long shot, but not now beyond the bounds of possibility," said Nevin. "Chelsea have to keep on winning for sure, but psychologically, if the Blues keep effortlessly powering past good teams the way they did on Sunday, then that will pile even more pressure on United.

"Losing four goals at home will not have done Sir Alex Ferguson's men much good either, especially as Chelsea have looked so miserly, particularly since Guus Hiddink arrived. If ever shoulders were being looked over in Manchester, now is the time."